Director, E-commerce and Internet Marketing, consulting project management practice - silverdek@gmail.com (678) 388-9818
Greater Atlanta Area
- Current
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- Director at Weserv
- Past
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- Owner at Dek Technogies, Inc
- Vice President at Comfortfeet
- Consultant Director at Digital People, Inc
- Manager at Langford de Kock, CPA
- Managing Director at IT Projects
- Manager - PC network at Investec
- Education
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- University of the Witwatersrand
- University of the Witwatersrand
- University of the Witwatersrand
- Recommended
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17 people have recommended Malcolm - Connections
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141
connections
- Industry
- Information Technology and Services
- Websites
Malcolm Silberman’s Summary
10 plus years experience consulting large-scale projects, interacting with engineers, technicians, project managers, and senior management, managing staff of over 20 people.
Strong Business Analyst with Project Management skills to identify and develop business requirements, lead detailed requirements development sessions with executives.
Budget management experience spanning 10 years.
Over 10 years experience managing and supporting franchise based email and bulletin delivery systems, managing email marketing campaigns for various ecommerce operations.
Extensive experience developing/consulting e-commerce sites over a 10 year period. Including integration with wide assortment of hardware and software vendors including various POS networks.
Over 10 years working experience with agile software development and change control management and version control.
Over 7 plus years experience working with Oracle RDMS systems.
Over 8 years experience with PPC – extensively with Google Adwords accounts. Extensive experience with lead generation sites including emailing offers, pricing leads.
Malcolm Silberman’s Specialties:
Excellent ability to self start with extensive entrepreneurial background, proven ability to develop tactical teams and proven ability to transfer knowledge.
Natural ability to solve problems in creative ways, to ‘walk around’ a problem and find unique and interesting alternatives.
Experience at building service industry consulting practice selling services and consulting.
Malcolm Silberman’s Experience
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Director
Weserv
(Privately Held; 501-1000 employees; Internet industry)
2007 — Present (1 year)
Support and lead a new e-business. Manage multiple IT projects and vendors. Facilitate senior corporate executive team to create business requirements for new products and new processes for b-to-c online transactions in consumer lending e-business. Developed and implemented Internet marketing strategies, coached staff in PPC, developed strategies for email marketing, natural search marketing.
Business Analyst with Project Management identify and develop business requirements, lead detailed requirements development sessions with executives.
Conducting meetings, creating and maintaining time lines, and keeping large, diverse groups informed of progress and obstacles. Communicating and reporting to executive level Chairman, CEO, COO, CIO. -
Owner
Dek Technogies, Inc
(Information Services industry)
2005 — 2007 (2 years)
Developed over 150 niche web sites, which generate income through product sales, affiliate marketing and advertising income, lead generation, landing pages, drive PPC traffic. Worked with eBay, Amazon and Commission Junction API's.
Extensive period of focus on search engine marketing techniques, link building, PPC, social networking, lead generation, YouTube and MySpace.
Ensure new projects, enhancements, are properly documented, prioritized, and assigned to the appropriate onshore/offshore vendors within time frame and budget.
Conducted research and development for broadband wireless 'beacon' as an alternative to guidebooks. Evaluated technical alternatives, developed business and marketing plan.
Developed and managed teams in Czech Republic and in St Petersburg to maintain applications for Inter Continental Hotels Global Technologies Online Intranet Development. -
Vice President
Comfortfeet
(Apparel & Fashion industry)
2001 — 2005 (4 years)
Directed an e-commerce company that focused on selling comfort shoes on the Internet.
Managed all aspects of Internet marketing, SEO, email creative, over 10M messages/month.
Built software components based on open source platforms, utilizing agile and RUP methodologies.
Developed in store kiosk system – that allows customers to visit store locations and buy on-line. Developed entire kiosk suite utilizing Linux and open source components.
Developed and directed complex customer support application that integrated online chat, email, tickets, discussion databases, FAQ's.
Deployed and managed offshore teams of developers in India, Russia, Romania, Mexico, and Pakistan.
Managed a local staff of over 20-30 people through two states. -
Consultant Director
Digital People, Inc
(Information Technology and Services industry)
1997 — 2001 (4 years)
Developed and deployed a email application for B-B communicating customized bulletins with franchise system, primary tool for communicating with 12000 employees at their 3250 hotels; application continues to be used today.
Managed and coordinated resources from client requirements, data center needs, and development team coordination and integration of application. Project managed using agile methodologies.
Lotus Notes/Domino, workflow software, and designed Intranet applications.
Acquired new clients and engaged in software development projects.
Developed expertise in open source software including Linux and related genre of applications. -
Manager
Langford de Kock, CPA
(Financial Services industry)
1994 — 1997 (3 years)
Launched the computer consulting division of a local CPA firm, responsible for complete P&L management of the division. Developed best practices, pre-sales and seminar marketing activities.
Developed and implemented businesses plan and successfully launched the division focusing on Great Plains Accounting software, focusing on mid-tier organizations.
Developed knowledge and experience in selling and marketing consulting time and accounting applications. Extensive consultative selling experience, developing best practices, pre-sales marketing, client development. -
Managing Director
IT Projects
(Information Technology and Services industry)
1989 — 1994 (5 years)
Launched business that built and designed custom PCs and installed local area networks.
Developed a software system for selling theater tickets.
Installed and supported over 30 Nu Metro theater chains throughout South Africa. -
Manager - PC network
Investec
(Public Company; 1001-5000 employees; Banking industry)
1984 — 1989 (5 years)
Introduced and managed the first PC networks in the bank.
Malcolm Silberman’s Education
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University of the Witwatersrand
MBA, 1987 — 1989
Focused on Information Technology, Information Centers, Finance and Marketing.
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University of the Witwatersrand
MS, Software Engineering, 1984 — 1986
Research - Software Engineering with Ada
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University of the Witwatersrand
BS, Electronic Engineering, 1978 — 1981
Focus on electronic engineering, spent summer internships with point of sale vendors.
Additional Information
Malcolm Silberman’s Websites:
Malcolm Silberman’s Interests:
Travel, Food, Collecting Scotch, Formula One Motor Racing, Music,Foreign Movies, Chelsea Football Club, Barcelona Football Club, ACF Fiorentina, Leeds United FC, Email - silverdek@gmail.com Phone - (678) 388-9818
Malcolm Silberman’s Groups:
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eOffice -
ASSODIGITALE - www.assodigitale.it - -
European Corporate Finance Association -
Stealth - ISS INFO SEC and Data Center Professionals -
International Association of Software Architects -
Lead21 - political action for entrepreneurs -
TechSoup NetSquared -
LinkedSEO -
On Startups - The Community For Entrepreneurs -
International Network of Social Entrepreneurs -
linked PMP (www.linkedpmp.com)... 9,500+ members!!! -
Google Group -
Linux Expert -
Mind Power -
Online Word of Mouth Marketing Group (OWOMMG) -
Wits Business School Alumni -
Chelsea FC Networking Group -
Barcelona Football Networking Group -
Formula 1 Networking Group -
Fiorentina AFC Netoworking Group
Malcolm Silberman’s Honors:
"If you want to succeed, double your failure rate"-Thomas J. Watson, Founder of IBM
Malcolm Silberman’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
